… *How to Gather Information for a Business Plan. *How to Write a Successful Plan for Your New Business. * How to Tailor a Plan to Your Funding Source.

Kingston – Books 1 - IMG_1079

Author: William M. Luther

Publisher: Prentice Hall

Note: This was a college textbook and it has numerous passages that were highlighted with a yellow marker

Charts and Graphs

Contents

Preface…..viii

Introduction…..1

Part One: Getting the Facts

Chapter 1. Can Your Business Succeed in the market Your Selected?.....11

Chapter 2. Who Are the customers and What Do They Need?.....35

Chapter 3. What are the Critical Strengths that Will Determine Your Revenues and Market Share?.....49

Chapter 4. What Expertise Do You Need to Develop the Product or Service?.....81

Chapter 5. What Expertise Do You Need to Market the Product or Service?.....107

Chapter 6. What Type of Financial Data Do You Need?.....127

Part Two: Writing the Business Plan

Chapter 7. Components of a Business Plan…..149

Chapter 8. Section One: Concept of the New Business…..153

Chapter 9. Section Two: Strategic Decisions…..159

Chapter 10. Section Three: Research and Development, and Design Engineering…..175

Chapter 11. Section Four: Manufacturing and Operations…..179

Chapter 12 . Section Five: Marketing, and General and Administrative…..183

Chapter 13. Section Six: Finances…..189

Part Three: Getting Financing

Chapter 14. Acquiring Capital for Your Business…..199

Postscript Planning for the Years Ahead…..203

Appendix. A Sample Start-Up Business plan…..209

Paperback 245 pages ISBN: 0-13-842543-4