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Kingston – Books 15 – IMG_7444

Authors: Constance McLaren and Bruce McLaren

Publisher: South-Western Educational Publishing

Illustrated; Screen Shots

Contents by Chapter (in brief)

SECTION 1 - AN INTRODUCTION TO ELECTRONIC COMMERCE…..1

CHAPTER 1. The Internet in Our Economy…..2

CHAPTER 2. Types of Internet Businesses…..18

SECTION 2. PERSONAL AND BUSINESS SERVICES ONLINE…..39

CHAPTER 3. Searching for a Career…..40

CHAPTER 4. Personal Finance on the Internet…..57

CHAPTER 5. Internet Information Services…..78

SECTION 3 – BUYING ONLINE…..95

CHAPTER 6. Retail and Businesses Purchases…..96

CHAPTER 7. Making Online Purchases…..119

CHAPTER 8. Consumer Issues…..137

SECTION 4 – DOING BUSINESS ON THE WEB…..155

CHAPTER 9. Internet Marketing…..156

CHAPTER 10. Digital Advertising…..172

CHAPTER 11. Global E-Commerce…..198

SECTION 5 – Developing an electronic commerce web site…..213

CHAPTER 12. Creating a Web Site…..214

CHAPTER 13 – Developing a Web Site, with Microsoft FrontPage…..238

APPENDIX A – Browser Basics…..257

APPENDIX B – E-Mail Basics…..267

APPENDIX C – Web Security…..277

GLOSSARY…..285

INDEX…..289

This text shows how fundamental business concepts apply to the world of e-commerce It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security. Case Studies are provided. This book shows how to build and maintain a commercial Web site and includes end- of-chapter projects that emphasize the practical application of technical skills in a business setting.

Paperback 291 pages ISBN: 0-538-68918-8