…BUILDING A BUSINESS WITHOUT A BANKROLL.

Local pick-up preferred (Please call first), but will ship at the buyer’s expense

Kingston – Books 3 – IMG_1121

No illustrations

Author: Arnold S. Goldstein, PhD

Publisher: John Wiley and Sons

Contents by Chapter (in brief)

1. You Make Your Own Miracles…..1 2. Checking Out Your Winning Idea…..17 3. Shoestring Economics…..37 4. Starting Smart…..57 5. Prepare a Winning Business Plan…..71 6. Finding the Money…..93 7. Partners for Profit: Your Brains, Their Cash…..115 8. Setting Up Shop…..133 9. Buying Advice at a Bargain Price…..153 10. Full Shelves fro Empty Pockets…..173 11. Promoting for a Pittance…..197 12. A Blueprint for Buying a Business…..213 13. Pyramiding to the Top…..233

Appendix…..251

Glossary…..265

* Key points at the end of each chapter

Live your entrepreneurial dream with no-or little-money down Where there's a will, there's a way. Even if you don't have start-up money in the bank, you can get your new business on its feet with ingenuity and knowledge. Starting on a Shoestring is the key to your success. Now in its Fourth Edition, this perennial bestseller has helped thousands of people live out their dreams; it provides the knowledge and the confidence you need to get your business off the ground and up and running. Authoritative, step-by-step guidance will answer your questions, help you plan your strategy, and get you started. In the new Fourth Edition, an all-new chapter covers everything you need to know about the Internet, from creating an online presence for your business to understanding all the tech jargon. And there's more: * Make sure your business idea is right for you-before you take the risk * Find sources of capital and approach them confidently * Six common myths: avoid the traps and misconceptions of starting up * Should you take on a partner? * Setting up: bargains on equipment, dealing with suppliers, the advantages of leasing, value of consignments * Marketing and advertising on a shoestring: free publicity, word-of-mouth, creating a prestige image cheaply * Examples of businesses like yours that maximized their success on the Internet Now better than ever, Starting on a Shoestring gives you a wealth of vital information you'll find in no other book-it's your first step to entrepreneurial success.

Paperback 284 pages ISBN: 0-471-52455-7